● SJ Presents mini-tour featuring special guest headliners
● Partnerships and pop-ups with kickass independent businesses
● Plus #SJFollowTheFlash to win tickets to an exclusive party…
Sailor Jerry: The Castle Takeover!
You may remember my visit to Jerry’s Open House last year here. And I was very excited to hear that Sailor Jerry’s are coming back to Scotland with some city takeovers in which they’re celebrating local culture in Edinburgh, Dundee… and most importantly, GLASGOW!
This time round SJ are paying homage to the creatives of Scotland and are supporting independent business. (Yay indie!)
…So, here’s how it starts, throughout the month, Sailor Jerry inspired flash art based on the designs of the legendary tattoo artist Norman Collins will pop up in all three cities! You are all highly encouraged to #SJFollowTheFlash by visiting certain ‘hotspots’ ie) bars, restaurants, tattoo shops. Here’s the hint, you could be in with a chance of winning tickers to a once-in-a-lifetime experience!
That is, Sailor Jerry: The Castle Takeover! 200 very lucky prize winners will be whisked away to a spectacular secret castle in the Scottish countryside for a fabulous night of amazing music, food and an abundance of Sailor Jerry drinks. To take part in this competition, upload pictures of the flash designs using #SJFollowTheFlash and tag Sailor Jerry!
For other City Takeover events Sailor Jerry have collaborated with bold businesses that, like Norman Collins, choose to define themselves on their own terms. This includes a mini-tour of Scotland’s best music venues featuring special guest headliners and awesome local support. The brand has also partnered-up with local food-heroes, independent barbers and rad tattoo shops to dish out complimentary haircuts, pizzas, killer rum cocktails and discounted flash tattoos. Plus, a music competition to uncover the best talent Scotland has to offer.
CITY TAKEOVER EVENTS:
FLASH LIVE: Lookout for Norman ‘Sailor Jerry’ Collins inspired flash art at various local venues and sites and enter the #SJFollowTheFlash competition. To enter, simply upload pictures of the #SJFollowTheFlash designs you discover to social media and tag Sailor Jerry.
Citywide, throughout the month. For a full list of Flash Live sites see the Sailor Jerry website…
TRIMS N TUNES: Enjoy the finest cuts and freshest beats as barbers and hair stylists dish out free trims courtesy of Sailor Jerry at Trims n Tunes pop-ups. First come, first served.
Dundee – Sat 16th March @ Hard Grind, 18b Exchange St, DD1 3DL
Glasgow – Sat 16th March @ Safe Hands, 5 Miller St, G1 1EA
Edinburgh – Sat 23rd March @ Sink & Anchor, 13 West Port, EH1 2JA
SJ PRESENTS: Three nights, three cities; a Sailor Jerry mini-tour of Scotland’s most iconic music venues, featuring special guest headliners and awesome local support acts.
All tickets £5 + booking fee, price includes a Sailor Jerry cocktail. 18+ only.
FLASH DAY: Ever fancied getting a piece of classic Norman ‘Sailor Jerry’ Collins inspired ink? Now’s your chance. Local tattoo shops will be hosting exclusive flash days; throw a dart at the board to determine your design. First come, first served. Flash between £30 to £50.
Glasgow – Sat 23rd March @ Land Ahoy, 118 Sauchiehall, G2 3DH
Dundee – Sat 23rd March @ Carpe Diem, 15 Arbroath Rd, DD4 6EW
Edinburgh – Sun 24th March @ Studio XIII, Jeffrey St, EH1 1DR
LOCAL PARTNERSHIPS: Sailor Jerry will be partnering with local food-heroes and the best independent barbers to offer discounts, freebies and drinks throughout the month. 500 free pizzas will be up for grabs, along with 15% discount on barber services – but you will need a password or coupon. Head to the Sailor Jerry website to retrieve them!
SCOTLAND UNSIGNED: An online competition championing Scotland’s thriving music scene, in partnership with Tenement TV. Submit your demo to be in with a chance of winning £1000 worth of music equipment and a support slot at Sailor Jerry: The Castle Takeover.
More details TBA, in the meantime keep an eye on the Sailor Jerry website
For more information on all Sailor Jerry City Takeover events and how to enter the #SJFollowTheFlash competition, please visit: sailorjerry.com/en-gb/blog
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